Tuesday, March 24, 2009

Capri makes a Green Fashion Statment for a Worthy Cause

Calling all green fashionistas! CAPRI SUN juice drink pouches have long been a favorite of kids everywhere, and now they may become a favorite of fashionistas, too!

CAPRI SUN and TerraCycle, the eco-company that has pioneered the concept that any disposable material can be reused and created into something of value, are teaming up to present the CAPRI SUN Ready to Re-Wear Runway Show this Wednesday, March 25 at the Boys & Girls Clubs of Miami-Dade Hank Kline Club at 3:30 p.m. ET.

Everything Fabulous will be present to report on the latest eco recycle fashion.

The show features clothing from Bloomingdale’s and accessories crafted by TerraCycle from used CAPRI SUN drink pouches that were formerly sent to landfills.

One of the year’s most eco-friendly events, the runway show—hosted by teen actor AnnaSophia Robb (star of the Disney feature film currently in theatres, Race To Witch Mountain and credits that include Jumper, Bridge to Terabithia, Charlie and the Chocolate Factory) will celebrate fashion and the environment.

At the close of the show, a one-of-a-kind dress designed entirely out of CAPRI SUN pouches will be unveiled. The unique dress, crafted by designer Justina Blakeney of Compai, a company renowned for rehabilitating “used and abused” clothing, will be auctioned online for charity at www.ebaygivingworks.com with all proceeds benefiting the Boys & Girls Clubs of America.

TerraCycle represents a new generation of company, putting as much emphasis on its social and environmental impact as its profits. In 2001, college freshman Tom Szaky founded TerraCycle in hopes of building a new, more responsible way of doing business. Since then, TerraCycle has revolutionized the industry by making eco-friendly and affordable products from waste materials.

The fun doesn’t end at the runway; attendees will have the opportunity to learn the art of upcycling first-hand, as they design accessories made out of reusable materials. Information on how to join forces in the effort to be green while earning money for schools also will be available.

Please make sure you visit www.caprisun.com/terracycle to find out about ways you can help your kids and the community learn about recycling.

I am so excited to be participating in such n eco-friendly event.

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