Tuesday, April 7, 2009

Cindy Crawford partners with JC Penny to design Home Collection

J. C. Penney announced the launch of Cindy Crawford Style, a new brand of home furnishings and accessories by the fabulous fashion and style expert Cindy Crawford.

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Created for customers grounded in traditional design but seeking new ways to update their home environment, Cindy Crawford Style will launch in bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor.

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"I am thrilled to partner with JCPenney – a company with a proven record of building powerful lifestyle brands – and am looking forward to sharing my passion and sense of style for home decorating with consumers across America,” said Cindy Crawford. “Featuring a beautiful, timeless style, my collection is designed to inspire and help create a look that’s fresh, effortless and enduring – I feel it will resonate strongly with the JCPenney customer.”

Prices for the collection will range from $10 for a bath towel to $170 for a queen comforter and it is schedule to launch in September 2009.

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